Story Foundations
Phase 1 of the Story-Led Business Journey
Become the storyteller your business needs you to be. You have a story worth sharing, Story Foundations supports you to find, craft and share it.
Hi I’m Sinéad
Story-Led Communication Strategist.
Simplifying systems and sharpening messages so you can focus on what matters most.
I’m a messaging strategist with 12+ years’ experience leading communication strategy across some genuinely complex environments.
I’ve worked with the Asian Development Bank supporting water and sanitation projects across 14 countries in the Pacific. I’ve led behaviour change campaigns, advised national water utilities and helped purpose-led organisations, from NGOs to education and research institutes, and government agencies here in Australia deliver campaigns and programs that connected and engaged communities.
I know what it takes to communicate complex work with clarity. Now I help founders and small businesses do the same.