About
I'm Sinead — a writer and communication strategist with a deep belief in the power of purposeful storytelling.
Over the last 12 years, I’ve worked across Australia and the Pacific helping people and organisations turn complex ideas into clear, compelling communication.
From water security and sanitation to creative businesses and personal storytelling, my work spans sectors — but always comes back to the same thing: helping people find the words that connect, inform, and inspire.
I'm known for bringing calm to the chaos, curiosity to the process, and clarity to the message.
Whether you're a government team, a small business, or an individual trying to make sense of your story, I bring strategic thinking, lived experience, and deep listening to every project I support.
What I believe in:
Storytelling with integrity — your voice, your values, your truth
Working without the hustle — intentional, flexible, and human
Collaboration over jargon — communication should feel like a conversation, not a performance
My approach is shaped by...
Years of working across water, sanitation, health, and community projects in the Asia-Pacific region
A background in communication and stakeholder engagement
Lived experience of motherhood, remote work, and small business life
A belief that good communication isn’t about volume — it’s about resonance
If you're looking for someone who…
Can draw out the heart of your work and put it into words
Will meet you where you are — and help you move forward with clarity
Understands how to balance strategy, emotion, and purpose
