About
Hello, I'm Sinead. A communication strategist with a deep belief in the power of purposeful storytelling. For the last 13 years, I’ve worked across Australia and the Pacific helping organisations and people turn complex ideas into clear, compelling communication.
From water security and sanitation to creative businesses and personal storytelling, my work spans sectors. But it always comes back to the same thing: helping people find the words that connect, inform, and inspire. I deeply believe in the power of purposeful storytelling. Combined with a clear communication strategy, storytelling has the power to align your messaging, connect deeply with your community and bring your vision and mission to life.
As a values-based professional, I am on a mission to see values-driven individuals and businesses level-up their communication to support them achieve their goals and ultimately, change the world. One story at a time.
Whether you're a government team, a small business, or an individual trying to make sense of your story, I bring strategic thinking, lived experience, and deep listening to every project I support.
What I believe in:
Storytelling with integrity: your voice, your values, your story brought to life to showcase exactly who you are, what you do and most importantly why you’re here.
Working without the hustle: strategic communication should be about quality over quantity. If you’re looking for simple, strategic communication that isn’t flooding your channels with quick content or chasing the latest trends, you’ve come to the right place.
Collaboration over jargon: your technical communication has a time and place, but in almost every case if it’s not how you would say it, it’s not how you should be writing it. Communication should feel like a conversation - clear and inviting connection. It’s not a monologue or performance. It should feel like you and reflect your personality.
My approach is shaped by...
Years of working across water, sanitation, health, and community projects in the Asia-Pacific region
A background in communication and stakeholder engagement
Lived experience of motherhood, remote work, and small business life
A belief that good communication isn’t about volume, it’s about resonance
If you're looking for someone who…
Can draw out the heart of your work and put it into words
Will meet you where you are and help you move forward with clarity
Understands how to balance strategy, emotion, and purpose
…then we might be a good fit.
Whether you're building something new, reworking your message, or simply trying to get the words out of your head and into the world, I’d love to help.
Get in touch and let’s see where your story takes us.
