Make sure your work is reaching the people who need to see it.

What I offer

  • Social media strategy & content planning for small businesses

  • 1:1 messaging and content support (limited spots)

  • Messaging strategy workshops & training

Let's work together 
Whether you're building a business, refining your strategy and messages, or telling your own personal story, your story matters and deserves to be told. In a way that connects, builds community and sounds like you.

Hi, I’m Sinéad.

I’m a messaging strategist with 12+ years in strategic communications across NGOs, international development, government and small business.

I’ve led behaviour change campaigns in the Pacific, built communication strategies spanning multiple countries, and helped purpose-led teams learn to tell their story in ways that actually move people.

Now I help businesses do the same. I’m known for turning complex work into clear, compelling messages that sound unmistakably like you and creating simple systems that support you do your best work. No hustle required.