Join the waitlist and be the first to know when doors open on 22 May and receive early access before seats are announced publicly.

Founding cohort ~ $997 ~ Opens 22 May

If you’re struggling with your content and communicating online, it’s not because you lack expertise. It’s because your message isn't clear yet.

You've done the work. You've built real knowledge, real skills, and real results across your career. But when it comes to showing up online as yourself, presenting who you are, what you do and why it matters, things begin to get difficult.

The posts don't quite land. The bio doesn't quite capture it. The sales conversations feel harder than they should. And every time you sit down to create content, you're starting from scratch.

This isn't a confidence problem. It's not a content problem. It's a foundational messaging problem and it's exactly what Message Foundations is built to solve.

When your messaging is clear, everything downstream gets easier. Content ideas become obvious. The right people find you. Your business starts to sound like you and work like a system.

What you’ll build inside Message Foundations

Message Foundations is a structured, supported program that takes you through building your complete messaging architecture, from your audience and positioning through to your core message, key messages, and a content system you can use forever.

Here’s what we’ll cover:

This program is for you if:

  • You have real expertise and genuine experience, but your messaging doesn't yet reflect the depth of what you know

  • You've been showing up online but it feels scattered, inconsistent, and disconnected from your actual work

  • You want a strategic, story-led approach to communication. Not more tactics, trends, or templates that don't sound like you

  • You're ready to build something solid; a messaging foundation that holds your content, your offers, and your presence together

  • You want to work with someone who brings professional-grade strategic communications experience not just coaching methodology

  • Workshop where we lock in a specific, ownable market position and get crystal clear on your audience, your problem, your promise, and your proof. The foundation everything else builds from.

  • Build your core message, positioning statement, and key messages. This is the strategic architecture that holds your entire content and communication system together.

  • This workshop covers the natural next step after building your Message Map: how to identify the channels you’ll use, where your audience is actually spending time, how to create a simple content strategy for your channel, and, most importantly, why building an email list you own is the most valuable thing you can do for your business right now.

  • Here we create the messaging journey your audience will experience from first becoming aware of your work through to engaging with you and becoming a customer.

    You’ll walk away with the framework you need to create content that attracts and converts clients. This training includes how to develop content that meets clients along the marketing sales funnel and guides them through the journey from discovery to engagement and onboarding as a client.

  • A content calendar template you can fill and use, alongside video training on how to plan your content using sustainable rhythms and repeatable systems that support you, not add to the workload.

All modules include video learning, audio options and supporting templates.

BONUSES:

Four practical assets you’ll use immediately and return to again and again.

  • Learn to translate your institutional expertise into personal brand language that sounds human, warm, and unmistakably you without losing the authority you've earned.

  • A done-for-you bank of scripts and templates you can use across your website, emails, content captions, sales pitches and outreach.

  • In this module we’ll walk through why email lists are critical to your business, how to build your list, the importance of email and/or newsletters and how to offer real value to your subscribers so they stay connected.

  • Your 101 Guide for messaging and content creation by platform, including Instagram, Facebook, TikTok, LinkedIn and Pinterest.

Founding cohort - additional inclusions

  • One virtual working hour - an informal live session in the early weeks of the program to virtually work together with other cohort members. Bring your work in progress, your questions and your thinking. No agenda, just us in the room, available to work through your messaging and help you move forward.

  • One live workshop - a live session at the end of the first month when you’ve had time to work through the program. We’ll take everything you’ve built in Message Foundations and talk about long-term sustainable rhythms, creating story-led content and moving through personal barriers to show up online.

  • Personal strategy review - once you’ve completed the program, submit your messaging for a personal review. I will go through your work and send you back video and written notes, specific to your business, voice, and where you’re headed next.

Your guide

Sinéad Lehane

I’m a messaging strategist with 12+ years in strategic communications across NGOs, international development and government who made the switch to building a business that worked for me.

I’ve led behaviour change campaigns in the Pacific, built communication strategies spanning multiple countries, and helped purpose-led teams learn to tell their story in ways that actually move people.

Now I help founders and and consultants do the same. I’m known for turning complex work into clear, compelling messages that sound unmistakably like you and creating simple systems that support you do your best work. No hustle required.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

  • Doors open 22 May. You can secure your founding seat now, your place is guaranteed and you’ll be first in when the program launches.

    On 22 May you’ll receive full access to all program materials and modules along with details of the live session dates for the founding cohort.

  • Message Foundations is delivered through pre-recorded video modules, workshops, templates and workbook exercises. All are designed to work around your life.

    The founding cohort also includes a virtual working hour, a live workshop and a personal messaging review.

  • The program is designed for focused work in manageable blocks. To keep progressing you’ll want to spend 2-3 hours per week moving through the work.

    There is no daily requirement and no pressure to be online constantly. Work through the modules at your own pace with the live sessions as anchor points.

  • You’re already ahead. The podcast introduced the Core Message Map. Message Foundations goes significantly deeper, with live support, direct feedback on your work, channel strategy, content planning and the full program curriculum designed to take your message from framework to a system that works for your business.

  • The program continues to run with select live cohort intakes throughout the year and self-paced enrolment available in between. The founding cohort rate of $997 is the lowest this program will ever be, after cohort 1 the price moves up and won’t come back down.

  • Message Foundations comes with a 90-day conditional guarantee. Complete the core program requirements and if you haven’t signed a paid client within 90 days, I will personally review your work and provide you with detailed feedback on what to adjust. If after a further 30 days you still haven’t landed a client, you’ll receive a full refund. I’m putting my time and money behind this because I stand behind the value in this work.

  • The Story-Led Business Journey is my signature three-phase program. Message Foundations is Phase 1 where we build your messaging architecture. The StoryLab (Phase 2) goes into storytelling methodology and content systems, and the Embodied Leader (Phase 3) covers the psychology, nervous system work and presence required to show up and communicate effectively.

    Each phase can be taken individually or as part of the complete journey.